2012 Prius Plugin Reveled

Toyota Released the web site for the prius plugin and pricing,

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Prius Plug-in
The third member of the Prius Family, the first-ever Prius Plug-in Hybrid, combines the benefits of the third-generation Prius Liftback’s Hybrid Syndergy Drive with extended electric vehicle (EV) range, in a package that is priced more competitively than any plug-in hybrid or pure EV on the market. It will feature a new Lithium-ion battery, which supplements the superior fuel economy of the Prius with an extended electric-only driving range of up to 15 miles at a maximum speed of 62 mile-per-hour. By Toyota estimates, it will deliver an estimated 87 MPGe (miles per gallon equivalent) and when operating in hybrid mode will achieve an estimated 49 MPG3, providing drivers with great fuel economy without range anxiety. The Prius Plug-in also offers convenient charging times of only 2.5-3 hours using a standard 120V outlet or 1.5 hours using 240V.

The Prius Plug-in will share many of the same exterior and interior design elements as the 2012 Prius Liftback. Design features exclusive to the Plug-in include unique chrome grille and bumper trim, chrome door handles, unique 15-inch alloy wheels, blue-accented headlamps, a distinct tail lamp design, and a new Hybrid Synergy Drive Plug-in badge.

Prius Plug-in Hybrid will be available in two models, the Prius Plug-in and the Prius Plug-in Advanced. The Prius Plug-in Hybrid model comes equipped with an abundance of standard features including heated front seats, Remote Air Conditioning System (which can run either off the grid while the vehicle is plugged in or off the battery like the third-generation Prius Liftback), a charger timer, EV/ECO/POWER modes, three-door Smart Key, Display Audio with Navigation and Entune1 and an integrated backup camera, LED Daytime Running Lights, 15-inch 10-spoke alloy wheels, enhanced Multi-information Display and much more.

The Prius Plug-in Advanced model adds additional standard features including Premium HDD Navigation with Entune2 and JBL® GreenEdge™, Plug-in Hybrid Applications through a user’s smartphone (Charge Management, Remote Air Conditioning System, Charging Station Map, Vehicle Finder and Eco Dashboard), Head-up Display, Dynamic Radar Cruise Control, Pre-Collision System, LED headlamps with auto on/off feature and integrated fog lamps, SofTex-trimmed seating, an eight-way power adjustable driver’s seat, Safety Connect and more.

The base MSRP for the Prius Plug-in Hybrid is $32,000. The Prius Plug-in Hybrid Advanced will have an MSRP of $39,525. Both Prius Plug-in models are expected to qualify for a federal tax credit of approximately $2,5004.

The Prius Plug-in Hybrid will be on sale in 14 launch states beginning this October through Toyota’s Online Order System at www.toyota.com. Vehicle deliveries begin in Spring 2012. The launch states include California, Oregon, Washington, Arizona, Maine, Massachusetts, Vermont, New Hampshire, Rhode Island, Connecticut, New York, New Jersey, Maryland, and Virginia. A national rollout is planned for 2013.

The MSRP for the 2012 Prius v and Prius Plug-in does not include the delivery, processing and handling (DPH) fee of $760. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

Leviton Level 2 (240V) Home Charging Stations
Leviton, an approved provider of Level 2 (240V) home charging stations, has developed a residential program exclusively tailored for Prius Plug-in customers. The program will include the following:
A one-stop solution for home charging stations, installation services for 120V and 240V applications, and dedicated support for Toyota customers;
Level 2 (240V) 16-amp and 30-amp home charging stations designed exclusively for the Prius Plug-in (UL-certified, compact design, easy-to-use, and made in the U.S.A.);
Industry-leading pricing for Level 2 (240V) with basic packages starting as low as $999;
Toyota-dedicated e-commerce web portal (leviton.com/Toyota) with product information, order tracking, and other features.
Prius Plug-in customers will be able to take advantage of Leviton’s special pricing beginning in early October.

# # #

Vehicle/Model Number
Grade
Doors
Body Style
Trans
2012 MSRP
Prius v

1243
Two
5
Mid-size
ECVT
$26,400
1245
Three
5
Mid-size
ECVT
$27,165
1249
Five
5
Mid-size
ECVT
$29,990
Prius Plug-in

1235
Plug-in
5
Mid-size
ECVT
$32,000
1239
Plug-in Advanced
5
Mid-size
ECVT
$39,525
All prices listed above do not include the Delivery, Processing, and Handling Fee (DPH).

¹EntuneTM — includes BingTM and Pandora®; real-time info including traffic, weather, fuel prices, sports and stocks. Apps available spring 2012 at no charge include iHeartRadio, MovieTickets.com and OpenTable®. Access to EntuneTM services is complimentary for three years. See toyota.com/entune for details.

²EntuneTM — includes BingTM, iHeartRadio, MovieTickets.com, OpenTable® and Pandora®; XM Data Services including NavTrafficTM, NavWeatherTM, Fuel, and Sports & Stocks; EntuneTM Plug-in Hybrid Applications include Charge Management, Remote Air Conditioning System, Charging Station Map, Vehicle Finder and Eco Dashboard. Access to EntuneTM services and Plug-in Hybrid Applications is complimentary for three years. See toyota.com/entune for details.

³Manufacturer-estimated Miles Per Gallon equivalent. Estimate includes consumption of electricity and gasoline energy in combined EV and hybrid mode. MPGe value is based on Toyota internal testing. Actual fuel economy will vary depending on driving conditions and frequency of charging. Manufacturer-estimated city/highway/combined Miles Per Gallon, actual mileage will vary.

4While the federal government has yet to certify the Prius Plug-in for the incentive, purchasers of a Prius Plug-in vehicle may be able to take advantage of a Federal tax credit estimated to be approximately $2,500.

Contact(s):
Toyota Division Communications
Greg Thome (310) 468-3279 or greg_thome@toyota.com
Sam Butto (310) 468-7728 or sam_butto@toyota.com

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